Privacy Policy

Tyana's Bridal ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with us, including when you sign up for appointment reminders via text message.

1. Information We Collect

We may collect the following categories of personal information:

  • Contact Information: Your name, email address, phone number, and any other details you provide when booking an appointment or signing up on our Site.

  • Usage Data: Information about how you use our Site, including pages visited, time spent, browser type, IP address, and referring URLs. This is collected automatically through cookies and similar tracking technologies.

  • Advertising Data: If you interact with our Meta (Facebook/Instagram) ads or visit our Site after clicking on such an ad, Meta may share certain information with us through its advertising tools, subject to Meta's own privacy policies.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To schedule and manage your bridal appointments

  • To send you SMS text message reminders and follow-ups related to your appointment (with your consent)

  • To operate and improve our website

  • To run advertising campaigns on Meta platforms (Facebook and Instagram), including retargeting campaigns aimed at visitors to our Site

  • To respond to your inquiries

  • To comply with legal obligations

3. Text Message (SMS) Communications

If you provide your mobile phone number and consent to receive text messages, we will use it solely to send appointment-related communications. You may opt out at any time by replying STOP to any message. Standard message and data rates may apply. We do not share your mobile phone number with third parties for their own marketing purposes.

4. Cookies & Tracking Technologies

Our Site uses cookies and similar tracking technologies (such as the Meta Pixel) to:

  • Understand how visitors use our Site

  • Measure the effectiveness of our advertising

  • Deliver retargeted advertising on Meta platforms to users who have visited our Site

You can control cookie settings through your browser. Note that disabling certain cookies may affect the functionality of the Site. To opt out of interest-based advertising through Meta, visit your Meta ad preferences.

5. Meta Pixel & Retargeting

We use the Meta Pixel, a piece of code provided by Meta Platforms, Inc. This tool allows us to measure, optimize, and build audiences for our advertising campaigns on Facebook and Instagram. The Meta Pixel may collect information about your actions on our Site (such as pages viewed or forms submitted) and share it with Meta to enable targeted advertising.

For more information about how Meta uses this data, please review Meta's Data Policy at facebook.com/privacy/policy.

6. How We Share Your Information

We do not sell your personal information. We may share your information only in the following limited circumstances:

  • Service Providers: With trusted third-party vendors who assist us in operating our Site or conducting our business (such as appointment scheduling tools), subject to confidentiality obligations.

  • Advertising Partners: With Meta Platforms in connection with our advertising and retargeting activities, as described above.

  • Legal Requirements: If required to do so by law or in response to valid legal process.

  • Business Transfers: In connection with a merger, acquisition, or sale of business assets.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

8. Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, or delete your data. To exercise these rights, please contact us using the information below. You may also opt out of SMS communications at any time by replying STOP.

9. Children's Privacy

Our Site is not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

10. Security

We implement reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

11. Changes to This Privacy Policy